The Thompson Family - 1222 Words

The Thompson family consists of two adults and two children; Marvin, age 29 and Carol, age 25 have been married for five years and have two biological children. The children are Caleb, male, age three, and Zadia, female, age 14-months. The family is non-Hispanic Caucasian, of low socioeconomic class. Marvin and Carol are both high school graduates, Marvin joined the military immediately following high school. Marvin and Carol grew up in the same neighborhood but did not have a relationship until Marvin had already been on active duty over seas. The two had a short engagement before getting married, which was soon followed by his first deployment to Iraq. Carol was pregnant when Marvin left; fortunately, he was able to return for the†¦show more content†¦She states she â€Å"is in fear for her and her children’s safety†. Carol does report that is she is afraid of her husband, but that he will not cause physical harm her or the children, but â€Å"the str ess is too much to bear†. Marvin does admit that he â€Å"cannot control his feelings of angry, guilt and shame for actions that happened in Iraq†. He also states he is â€Å"willing to do whatever it takes to learn how to function again†. Working with the family to create an Eco map, they were able to identify the strengths they already have in place and helped create a baseline for what supports are missing. Carol’s employer is supportive in allowing her to have requested days off for family commitments, such as doctors appointments and day care scheduling; although, she does not receive insurance form her work, she does have a medical card for the family and assistance form Job and Family Services. The day care and preschool center the children attend are aware of the family’s situation of Marvin being in the military and just returning from active duty. The center is not informed about the current stress at home, but report no changes in the children’s behavior. While the slow moving process of the Veteran’s Administration providing benefits to the Thompson family is causing tension between Marvin and Carol, they both state they have â€Å"faith God will provide†. They both emphasized the great support religion and their church fellowship has provided. The family reported

Degradation of Women in Caribbean Music Essay - 1748 Words

As one moves past the initial onslaught of rhythmic beats that calypso has to offer, it is difficult to miss the way in which it reverberates with negative and demoralizing images of women to their male counterparts. Whether it is within the lyrics of Sparrow’s â€Å"Drunk and Disorderly† or Square One’s â€Å"My Ding-a Ling†, an ample number of verses are often dedicated to making lewd comments about the female body and the suggestive body language described through thinly veiled rhymes and puns, can be offensive depending on the listener. The half naked models being displayed on the various album covers of calypso, soca and rap mix tapes further reinforces these negative connotations. This bandwagon has been jumped upon by many, including the†¦show more content†¦I observed within Manuel’s chapter titled â€Å"Music, Sex, and Sexism† that many sentiments expressed within Caribbean music reflect attitudes and values of a specific region and are products of social conditions. Family values come in to play when considering the role of importance that a male figure can impact upon his family. Many local networks of friends and family provide a sort of glue that bonds the populace in many regions throughout the Caribbean. One instance that comes to mind is a local beer and fish corner shop located in Christ Church, Barbados. Owned by a very old couple, it is a staple location that provides familiar faces to the locals of the poverty stricken beach front location. This popular hang-out spot for the locals, demonstrates the importance of humble communal connections. It can be inferred that due to the lack of monetary funds in a specific household, the interaction of a functional mother-father-child relation may not always be there. It has become increasingly common for male figures to abandon their family or to have only loose ties with their children when faced with economic hardship. It can also be infer red that this occurrence of lackadaisical family bonds transcends from earlier times of slavery which in fact diluted the role of the standard male provider. In reference to music, more specifically the calypso genre, the male and female bond as equals is communicated as being strained. ThisShow MoreRelatedThe Hip Hop Generation And Its Impact On Society1371 Words   |  6 Pagesmanifestation in many complex ways into the American influencing each genre of music leading to Hip Hop. There is a better view of how the founding fathers such as DJ Herc, and Afrika Bambaataa were attempting to accomplish by codifying Hip Hop. Hip Hop then becomes viewed from a different perspective than what has been portrayed in the Hip Hop generation via mainstream media today. (http://www.tedtalk.edu) The evolution of Hip Hop music began in South Bronx, New York in 1973 by Kool DJ Here. Later, becomingRead MoreAn Analysis Of Margot In Here Comes The Sun1319 Words   |  6 Pagesquestion. Jamaica, like much of the Caribbean is deeply religious and homophobic. The islands residents exhibit a low level tolerance towards the gay community. In 2006, Jamaica was named â€Å"The Most Homophobic Place on Earth† by Time Magazine. The magazines report on the anti-gay hostilities on the island notes that â€Å"rampant violence against gays and lesbians is the worst any of us has ever seen† and â€Å"police often overlook evidence in anti-gay hate crimes†. Music is also noted to have a role as popularRead More Harmony and Howling — African and European Roots of Jamaican Music3773 Words   |  16 PagesHarmony and Howling — African and European Roots of Jamaican Music English colonial rule began in Jamaica in the year 1655. The growth of a plantation culture in the West Indies quickly changed the need for labor in the area. Between 1700 and 1786, more than 600,000 African slaves were brought to Jamaica. These slaves were required to work for their English colonial masters who would purchase them from slave traders at various ports around the island. Slaves were abducted from various regionsRead MoreEthics And Morality Of College Age Students2623 Words   |  11 Pagesyoung people feel or understand morality as they do, this does not mean that they are immoral. They have received moral guidance from their parents, religion, and institutions. Therefore, they think broadly about moral obligations and behavior degradation. For the most part, the youth aged between 18 and 23 years believe that morality is dependent on a person’s feeling and is dependent on their taste. The young people’s attitude at the beginning of adulthood reveals particular aspects of the AmericanRead MoreRastafarian79520 Words   |  319 Pagestruth is that there has always been a committed Jamaican counter- culture that celebrates and sees redemption in Africa and rejects the European values that have oppressed a society. But prior to the advent of popular culture and especially the music recording business in the late twentieth century, its apparatus of cultural formation was controlled fully by the elite who, to a large extent, ran the educational apparatus and the economic system. But much of the country was beginning to questionRead More Writers of the Harlem Renaissance Essay2535 Words   |  11 Pagestalent. Starting with black literature, the Harlem Renaissance quickly grew to incredible proportions. W.E.B. Du Bois, Claude McKay, and Langston Hughes, along with many other writers, experienced incredible popularity, respect, and success. Art, music, and photography from blacks also flourished, resulting in many masterpieces in all mediums. New ideas began to take wings among circles of black intellectuals. The Renaissance elevated black works to a high point. Beyond simply encouraging creativityRead MoreAp World History Chapter 21 Summary2501 Words   |  11 Pagestop of a rigid social hierarchy o. Mostly from the Mexica aristocracy p. Enjoyed great wealth, honor, and privileges 8. Mexica women had no public role, but were honored as mothers of warriors q. Mexica women active in commerce and crafts r. Primary purpose to bear children: women who died in childbirth celebrated 9. Priests also among the Mexica elite s. Read omens, presided over rituals, monitored ritual calendar Read MoreRevolutionary Changes in the Atlantic World, 1750–185010951 Words   |  44 Pagesrepublicanism or attacked religion. 5. Many of the major intellectuals of the Enlightenment communicated with each other and with political leaders. Women were instrumental in the dissemination of their ideas, purchasing and discussing the writings of the Enlightenment thinkers and, in the case of wealthy Parisian women, making their homes available for salons at which Enlightenment thinkers gathered. 6.The new ideas of the Enlightenment were particularlyRead Moreap euro4567 Words   |  19 Pagesto William Booth? The founder of the salvation army Army’s â€Å"first general† 13. In his encyclical De Rerum Novarum (1891), Pope Leo XII Upheld the individual’s right to private property But criticized â€Å"naked† capitalism for the poverty and degradation it had left the working class Condemned Marxist socialism for its materialistic and anti religious foundations Recommended that catholics from socialist parties and labor unions of their own to help the workers 14. Camille Pissarro should beRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesHartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael

Vocabulary Words free essay sample

William Crawford he ran as a Democratic Republican candidate for Preside .NET of the United States in 1824; his greatest political enemy was John C. Calhoun, who was initially in favor of the protective e tariff, internal improvements, the national bank; he returned to Georgia and was appointed judge of the northern circuit court in 1827 6. Andrew Jackson he was the first President from the West; he was like Too magnifiers, he sought to reduce role of federal government in favor of states rights; he did not like Henry Clays American Sys stem 7. John C. Calhoun -? he served as secretary of war under James Monroe.In the e Election of 1 824, he was elected vice president under John Quince Adams. In the Election of 1 828, he retained the vice preside once, this time under Andrew Jackson 8. Revolution of 1828 balance of power shifting from the East to expanding west. America, until now, had been ruled by educated wee Thy elites -? Federalist shippers and Jeffersonian planters 9. Spoils System the method of employing and promoting civil servants who are friends and supporters of the group in power. President Jackson made more staff changes than any previous president, firing g many people and replacing them with his own 0.Tariff of Abominations In 1828, the United States government increased the prices of their imported goods by as much as 50 percent. South Carolina asserted that these taxes on imports were unfair a s a tax on Southern agriculture for the benefit of Northern industry 1 1 . Denmark Vessel He was a free black slave who lived in the Carolinas and led a slave rebellion in Charleston in 1822. This slave rebellion was part of what led to the anxieties of the South especially in South Carolina. The Missouri Compromise and the slave rebellion caused the South to worry about Federal government interfere CE in slavery 12.South Carolina Exposition Protest It was drafted secretly by Episodes .NET John C. Calhoun, and presented to the states House of Representatives on December 19 by a special committee charged WI the formulating a response to the federal protective tariff passed earlier that year. Although not adopted by the House, 4,000 cop sees of the states rights manifesto were printed and distributed at state expense; it proposed that each state in the union counter the tyranny of the majority by asserting the right to nullify an unconstitutional act of Congress 3.Nullification the streetlights doctrine that a state can refuse to recognize e or to enforce a federal law passed by the United States Congress 14. Tariff of 1832 it lowered duties to 35% from about 50%, or the 1824 level ; it fell far short of meeting all of the Southern demands; South Carolina called upon s tate legislature to make necessary mil tarry preparations if President Jackson tried to send troops to enforce this act 15. Tariff of 1833 -? it was authored by Henry Clay, and it was a compromise o n duties; it defused the sectional crisis and set out timetable for staged reductions in import duties that put these taxes on a d onward path until 1 860 16. Force Bill it would allow the President of the United States to enforce a f deader law without permission of Congress; it also gave humanitarian to use the navy to board ships and collect duties before the eye reach S. C. 17.Five Civilized Tribes the Indian nations (the Cherokees, Chickasaws, Choc scats, Creeks, and Seminole) that lived in the Southeastern United States until the 1 8205, most of whom were removed to the Indian Territory from 183042; most of them had et up formal governments before removal modeled after the U. S. Government NT 18. Indian Removal Act Congress orders that all indigenous people living in t he southeastern part Of the country be relocated to a newly designated territory west of the Mississippi River 19.Trail of Tears the forcible relocation and movement of Native Americans , including many members of the Cherokee, Creek, Seminole,and Choctaw nations among others in the United States, fro m their homelands to Indian Territory (present day Oklahoma) in the Western United States 20. Bureau of Indian Affairs a division of the Department of the Interior that administers federal programs benefiting Native Americanization. 21 . Black Hawk the leader of a faction of Auk and Fox Indians. Antagonistic to whites settling in his peoples territory, he joined the British in several battles in the War of 1812.In 1 832, he led his pep peel across the Mississippi to resist further white encroachments. The Illinois militia began attacking Black Hawk and his people in 1832, and Black Hawk was taken prisoner the following year. 22. Solaces rose to prominence during the Second Seminole War, where his brilliant guerrilla tactics in the Florida swamps earned him the admiration and respect of the many United States Army office RSI who tried to capture him. Solaces and other Seminole refused to sign the Treaty of Fort Gibson, which would have ceded their Florida homeland.In December 1835, during what became known as the Second Seminole War (183542), Solaces and a baa ND of followers ambushed and killed a government agent, Wiley Thompson, and several others. Army troops arrested him in Cot beer 1837, while under a flag of truce. He was imprisoned, first at Fort Marion in SST. Augustine, Florida, and later at Fort Mom Tire, near Charleston, South Carolina 23. 2nd Bank of the US was the most powerful bank in the country. Its pres dent, Nicholas Fiddle, set policies that controlled the countrys money supply. President Jackson disliked the bank. He thought t had too much power.He felt that the banks policies favored wealthy people and hurt the average person. To operate, the bank needed a charter from the federal government. Its charter was scheduled to expire in 1836. But Fiddle asked Congress to Rene ewe it in 1832. That was an election year. Fiddle thought that Jackson would agree to the renewal and not risk being defeated. But Jackson took the risk. Jackson vetoed Congresss renewal of the banks charter. He said the bank was unconstitutional al. The Supreme Court had ruled that the bank was constitutional. But Jackson claimed that elected officials could judge whether a law was constitutional for themselves.They did not have to rely on the Court. Jacksons opposition to the bank was a major sis uh in the 1832 election. The people agreed with Jackson. After Jackson worn, he set out to destroy the bank. He took federal m none out of the national bank and put it in state banks. As a result, the national bank went out of existence 24. Nicholas Fiddle became president of the Second Bank of the United Stats sees in 1823, vowing to create an actual national currency and to achieve a more enlarged development of its resources and a wider extension of its sphere of usefulness. 25. Bank Charter Searching for an issue to use against Jackson in the preside initial campaign of 1832, Clay forced Jacksons hand on the Bank. Clay convinced Fiddle to apply to Congress for a new chart re, even though the current charter would not expire until 1836. Confident of congressional approval, Clay reasoned that he had Jackson trapped. If Jackson went along with he new charter, Clay could take credit for the measure. If he vetoed it, Clay co old attack Jackson as the enemy of a sound banking system. Clays clever strategy backfired.Jackson turned on him and t he Bank with a vengeance. As he told his heir apparent, The bank, Mr.. Van Burden, is trying to kill me, but I will kill it! Jacks n and his advisers realized that the Bank was vulnerable as a symbol of privileged monopoly, a monstrous institution that d prided common Americans of their right to compete equally for economic advantage. Moreover, many of these advisers were also state bankers and local developers, who caked Jackson precisely because they wanted to be free of federal restraints on their business activities. 26.Bank Veto On July 10, 1832, Jackson vetoed the recharging bill for the B ann. in a message that appealed both to state bankers and to foes Of all banks. He took a ringing stand against all new grants Of monopolies an d exclusive privileges, against any prostitution of our Government to the advancement of the few at the expense of the many. 27. Intimations Party It was based on distrust and dislike of the secretive Freemasons. Outrage reached a fever pitch in the I ate asses and early asses, fueled by the 1826 disappearance of William Morgan, a bricklayer who had written a book about the societys alleged secrets. The Masons were rumored to have murdered him. In 1831, the is party became the first to select its presidential nominee at a national convention, and the first to issue a party platform. Thee r candidate William Writ carried Vermont in 1832 but could not even come close to ousting Andrew Jackson from the presidency y. The party soon died out, and many members became Wigs. 28. Democratic Party Favored local rule, Favored Limited Go Vermont, Favored Free Trade, Favored Equal Economic Opportunity for White Males, Opposed Monopolies, Opposed a National Bank, Opposed High Tariffs, Opposed High Land Prices. 9. Pet banks On September 1 0, 1833, Jackson removed all federal funds from the Second B ann. of the U. S. , redistributing them to these various state banks 30. Specie Circular -? in 1836, Presentations authorized the Treasury to issue a decree that required all public lands to be purchased with hard, or metallic, money. This drastic SST pep slammed the brakes on the speculative boom, a kneecapping change of direction that contributed to a financial panic and CRA h in 1837. 31. Whig Party -Jacksons opponents, fuming at his ironsides exercise of presidential power, condemned him as Ski Eng Andrew l and began to coalesce as this political party-?a name deliberately chosen to recollect gig authenticity British and Revolutionary American opposition to the monarchy. 32. Martin Van Burden He studied law and held various political positions before serving as U. S. Senator, as secretary of state and as vice president. Van Burden suggested a way out of the rift in the Cabinet: he and Se secretary of War Eaton resigned, so that Calhoun men would also resign.

The woods Essay Example For Students

The woods Essay The woods, lakes, and rivers afford not only chase sufficient for any that delight in that kind of toil or pleasure, but such beasts to hunt that besides the delicacy of their bodies for food, their skins are so rich as may well recompense thy daily labor with a captains pay. This quote from John Smiths description of New England suggests the theme of nature as one in six seventeenth century works. From Smiths point of view, we see that New England thrives in natural resources. He speaks of its beauty and ability to support its inhabitants. This type of beauty is also described in the several other works that was read. We will write a custom essay on The woods specifically for you for only $16.38 $13.9/page Order now In the Ojibwa Traditional poem, Calling Ones Own, nature is being compared to how the narrator feels. The breath of your mouth is the fragrance of flowers in the morning. It is apparent through this passionate and heartfelt limerick that the author has a place in their heart reserved for the one theyre talking to. The glorious day of rain is near in the this Navaho Traditional. Listen! Rain Approaches! is an ode to rain, which strengthens their crops. Heart was put into the excitement of a rain to come, them looking forward to that years harvest. A few of the crops are mentioned with adjectives and metaphors that suggest its great ability to suffice. My love is such that rivers cannot quench,à ¢Ã¢â€š ¬Ã‚ ¦ Another reference to nature in a poem that was written by Anne Bradstreet, To My Dear and Loving Husband, and a passionate representation of just how much. Of course, it is hard, usually, to put these feelings down as words. The human emotional composition is extremely complex. Again about the comparison of nature and human feelings, Bradstreet displays the type of sensory image that Smith expresses in his description of New England. While all these works may be talking about completely different things, they all relate to the beauty of nature, in all its wonder. Whatever they feel, its such a passionate and beautiful feeling, that natures beauty seems to be the most acceptable and logical comparison.

Democracy in Athens essays

Democracy in Athens essays From Athens to Today: The Evolution of Democracy The form of political organization that evolved in the polis of Athens over the course of the sixth, fifth, and fourth centuries B.C. is one of the most well-known legacies of the Greco-Roman world. This idea, known as democracy, is now widely accepted as the most desirable form of human political organization. Moreover, the Athenian democracy represents one of the longest periods of popular self-government in human history, equaled among modern countries only by the United States. The Greek word demokratia can be translated literally as the people possess the political power in the state. An Athenian invention, democracy, is traditionally credited to Kleisthenes, but the reforms of 508 and 507 B.C. that go under his name were the result of many different forces. Democracy continued to develop over nearly two centuries from 508 to 322. While democracy got its roots in ancient Greece, it is important to make a distinction between ancient democracy and the various modern versions of government under the same name. In ancient Greece, the government of the people by the people and for the people was carried out directly by the citizens, whereas in modern democracies voters (who are not necessarily citizens) elect representatives to take decisions on their behalf and have no direct access to political power on a day-to-day basis. Athens, it seems, was a direct, not representative, democracy. The structure and functioning of the Athenian direct democracy differed greatly from those of our representative democracy. There were no government departments, no civil service, and only a limited archive system. Decisions were taken and executed directly by the Athenian people. Much of the appeal of the ancient democracy rested upon the attractiveness of two closely related ideas: first, that all citizens, despite differences in their socio-economic standing, should ha...

6 Critical AP Exam Tips to Ace Your Tests

6 Critical AP Exam Tips to Ace Your Tests SAT / ACT Prep Online Guides and Tips The most important thing you can do to maximize your chances of getting a 5 on an AP exam is to learn the material. However, it is a standardized test, and there are strategies you can use to maximize your chances of success and make sure your hard work pays off. Keep reading for my top AP examtips! #1: Do Easy Questions First There’s no rule that you have to answer all of the questions in a given section in order. If you come to a question that looks either difficult or time-consuming, it’s fine to skip it and come back later. This applies to both the multiple-choice and free-response sections. Just make sure you are careful when you fill out your Scantron or your test booklet! Once you make a first pass and answer all the slam-dunk questions, then you can buckle down on the harder or more tedious questions.Don’t let yourself get held up too much on any one question, though. If you feel yourself getting bogged down, skip that question, and come back to it to either work on it more (if you have time) or guess (if you don’t). #2: Answer Every Question- But Be Smart About It Since there is no guessing penalty on AP exams, it is to your advantage to answer every question. If you aren’t sure of the right answer on a multiple-choice question, eliminate as many answers as you confidently can before guessing.This will up your chances of guessing the right answer and getting points! On a free-response or short answer question, just do the best you can to guess based on what you remember. If you leave a question blank, you’ll definitely get zero points, but if you write something even a little bit relevant, you might get partial points! And even one point is better than zero. #3: Manage Time Carefully You are allowed to bring a watch to the exam just so long as it doesn’t make noise. I highly advise doing so, so that you’ll be aware of how you are doing on time at any given moment. It’s critical that you pace yourself on the exam. On the multiple-choice section, if you notice yourself getting stuck on a particular question or series of questions, skip them and come back at the end. Don’t let a few questions completely tank your time. If you’re staring at a question in confusion for longer than a minute, move on and come back to it. On the free-response section, time management is even more critical because you’ll need to complete a series of tasks in an allotted amount of time, but you won’t be prompted to move on to the next essay or question. Keeping track of time will let you know if you’re on target to finish everything. You should have time targets for each essay or task in mind when you go into the test. This kind of clock is not allowed! #4: Plan Your Essays Carefully This may not apply to every AP exam- it’s hard to plan a math problem in advance- but for APs that do have essay questions, it’s critical that you plan them out before you start writing them. Even five minutes spent quickly jotting down your thesis and the main ideas of your paragraphs will help you write the essay faster, make your argument stronger, and ensure your essay is better-organized and more coherent. A slightly more detailed outline that denotes where you are going to include specific examples and evidence is even better if you have time. #5: Bring Water and a Snack for the Break This might seem like a relatively trivial tip, but you may experience some serious test fatigue during your AP exams. Bringing water and a snack- preferably one with a bit of protein and complex carbs, like a peanut butter granola bar- will help you stay energized through the exam and keep you from fading during the free-response section. An appropriate snack. #6: Keep Up Positive Self-Talk You might hit a bump in the road on exam day. Maybe you’ll see a question type you weren’t quite prepared for, forget something you thought you knew inside and out, or be totally stumped by a free-response question. The important thing if this happens is to not panic. Maintain positive self-talk. Tell yourself you are doing great. Move on to another question. Even if you’re still stumped when you come back around to it, keep telling yourself that you’re crushing the rest of the test. And then just do the best you can on the test. Key Takeaways If you want to get a 5 on your AP exam, the best thing you can do for yourself is to learn the material. However, there is still a strategic element to taking the AP, just like on other standardized tests. Here are my top six AP exam tips: Do easy questions first and come back to the harder ones later. Answer every question, but only guess after eliminating all the answers you know are wrong. Bring a watch and manage your time carefully! Carefully plan out your essays before you start writing! (This tip doesn’t apply to those APs without essays). Bring water and a snack for the break! Maintain positive self-talk, even if you hit a snag! With these AP test tips, you’ll maximize your chances of getting the score you’re aiming for! What's Next? Need more guidance on AP preparation? See our five-step plan on how to study for AP exams. Do you need an AP test perfect score?Read this guide to learn if it's something you should be aiming for. Taking a history AP exam? See our guide on how to write a top-scoring DBQ. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Close Reading Essay Example | Topics and Well Written Essays - 1500 words

Close Reading - Essay Example r breath at the ‘avant-garde style†¦ snazzy visuals†¦ snappy stories to the enthusiastic, upbeat score.†(Tasha Robinson) Anime, made in Japan is well-suited to global audiences because of its adherence to using traditional storylines but with a western flavor, and it makes it even more adaptable for â€Å"Global Web-based communities.†(Nicholas, Kyle) Western audiences are lured to the world of anime because of its unique identifying feature which is according to Horn â€Å"colorful, exciting, strange and Japanese.† (Horn 1999, p.13-31) Dating back to the 1920’s musical and film- noir style, Cowboy Bebop, O.S.T draws heavily from its musical themes. The majority of the soundtrack that was created mostly by the ‘Seatbelts’ contained a variety of elements such as pulsating techno beats, morose jazz, ofjump blues and yes, Bebop indeed without a doubt. The majority of the tracks on O.S.T 1 was a mixture of Jazz and blues. Songs such as ‘Digging My Potato’ and â€Å"Spokey Dokey† which is perhaps the most vivid song, though sounding seemingly ridiculous actually had maturity of the use of pause and space between the lyrics that is rarely found in the recordings of modern or contemporary jazz. (Sean McCarthy, 1998) Speaking of the band â€Å"Seatbelts† who were the primary musicians for almost the whole of the Bebop series are greatly hyped as one of the most progressive and futuristic bands who had gained wide popularity during 2048. The Seatbelts prided themselves in taking a whole lot of creative liberties in making use of contradictory themes such as ‘hard and soft’ and ‘peace and anarchy.’ The soundtrack of Cowboy Bebop also has two other discs titled ‘No Disc’ and the other called ‘Blue O.S.T-1 which is considered to be the prime of the lot that helped a great deal in introducing both Blues and Jazz to its audience who otherwise would not have been attracted to this particular genre. The sound created by the ‘Seatbelts’ are as

Beauty and the Beast Essay Example | Topics and Well Written Essays - 1000 words

Beauty and the Beast - Essay Example The cues are hidden in plain sight in childhood movies and cartoons by Disney, as safe and American as apple pie. When I watched the bathing scene before, I never noticed the many clues to what I am expected to believe, what I am expected to perform in heteronormative society. When I paused the film to look carefully, I was flabbergasted by what I found! As the scene opens, the big, ugly, hairy beast is taking a bath (Jazzbo). He is golden, in color, and his neck hair culminates in a frontal mane, like a lion, He is over-sized, sitting in a golden, claw foot bathtub with graceful scrollwork designs, and royal blue ceramic interior. Nearby is a golden hamper and on the wall is a golden mirror. These are obvious signs of wealth. In a heteronormative culture, wealth is something that particularly makes a male marriage candidate desirable, in that his role is to protect his woman and give his children a good life. When we look through the darkness (transparent black curtains) that separa tes the surface from more intimate access, we find gentleness (pink walls, pink floor, insecurity and an endearing lack of sophistication). We also find that instead of being consumed by the off-putting, objectifying lust we might expect, he claims that he cares for Beauty but is afraid to confess his love. This sweet sensitivity is something valued in a male, in heteronormative culture, only so long as male strength, fierceness and lion-like pride are firmly in place. Indeed, if sensitivity is present without the other qualities, the unfortunate fellow is labeled a sissy, a fag, a queen. It is imperative that, whatever gender identity is enacted in private, the heteronormative one is especially performed in public. The Beast, however, is able to socially construct his heteronormative male role performance sufficiently to counterbalance his more feminine and queer performance. In fact, there is a golden mirror on the wall and, counter-intuitively, it reflects nothing, suggesting the strong silent hero of heteronormative culture. The beast harbors an undiscovered depth. Discovering and nurturing his unseen depth will be the duty of Beauty, once she accepts his confession of love and proposal of marriage. The servants can bathe him, advise him, snip and curl his hair, and structure his days with a schedule, but they cannot co-constuct his gender identity as effectively as a woman can, as they perform together the dance of heteronormative cultural mythology. The water is white foam. His eyes are rolled back in apparent ecstasy. There is foamy white water spilling from the tub, onto the floor, from the vicinity of his reproductive organs. An octopus servant is bathing him, and bubbles float down from the brushes. A double bubble also drifts downward. We are thus reassured about his sexual vigor and potent fertility. The bubbles are a symbol of her eggs, her fertility, which his gender construction scripts him to long for. Two of the egg-like bubbles are joined, as though the egg is splitting to become a baby. A baby is absolutely necessary to the heteronormative recipe for happily-ever-after. Where there is no baby, there will be whispers of speculation, eventually, calling into question his potency, his heteronormative manhood, and her heteronormative womanhood. All of this imagery is carefully constructed to define an environment aimed at socializing us, and particularly young children, into

Pros and Cons of Partnership as a Form of Ownership Essay Example for Free

Pros and Cons of Partnership as a Form of Ownership Essay Q.1 Identify the pros and cons of the partnership as a form of ownership? A partnership is formed when two or more people engage in a business activity and share investment, profit and loss. Just like any other form of ownership, it has its advantages and disadvantages. Following we discuss some of the pros and cons of a partnership. Pros of the Partnership (1) Ease of Formation: Partnership is comparatively simple to form. All you need to form a partnership is an agreement. A verbal agreement is enough to start a partnership however it is much recommended that partnership be formed based on a written legal partnership agreement. (2) Funding: Partnerships generally have a low startup cost. With two or more people investing capital in the company, the business will have a much stronger financial ground. Two or more people can also have better access to outside funds needed to run the business (3) Divided Responsibility: In a partnership responsibilities of running a business are shared by the owners. Shared responsibilities ease the work load on individuals and can also increase productivity by splitting responsibilities in a way that individuals can use their special skills to maximize the output. (4) Support: Owning and running a business can be very demanding, challenging and stressful. Having a business partner can give you a little peace of mind because a partner can provide moral support when needed. (5) Taxation: The income profit/loss in a partnership flows through the business to individual partners for taxation. In other words the partners are taxed only on the basic of personal income i-e how much loss or profit a partner endured. Cons of Partnership: (1) Liability: In a partnership both partners have un-limited liability (not in LP and LLP). Both partners are responsible for not only their own actions but also the actions of their partners. So, if your partner fails to pay a debt, you personally are responsible for paying that debt and vice versa. If someone sues the partnership and the business doesn’t have enough money to cover the expenses than the partners personal assets will be at stake. (2) Conflicts and Disagreements: Partnerships are for the long term and over the course of time conflicts arise and disagreement happens. Whether these are personal or management style conflicts. They can adversely affect the business. When general partners don’t agree it can delay the decision making time of the company and a bad conflict is enough to dissolve a partnership. (3) Dependence on Partners: The success of any partnership depends heavily on contribution from all partners. If a partner withdraws the business will be crippled, if a partner dies the partnership can die with him. Moreover you can’t make any business decision on your own you’re dependent on your partner. (4) Difficulty Withdrawing: It is not that easy to get out of a partnership. Whoever needs to withdraw will be personally liable for any monetary obligations due at the time of withdrawl. Q.2 Discuss funding options for small business? In order to run a business you need capital. Getting the money together to start a new business is the top priority of any entrepreneur. There are several ways to finance a small business. Following are some options for financing a small business. (1) Personal Resources: Using your own assets is the most common form of small business financing. You can use money from your saving, ask family or friends for capital or use a credit card. (2) Loans: In order to startup a new business, entrepreneur borrows money from the banks. The banks charge an interest rate on the money lent. The business owner must pay the original money borrowed plus the accumulated interest over the life of the loan. In today’s economy it is not easy to secure a commercial loan with the bank. A better and easier way for a new business to get a bank loan is with loan guarantee from the SBA. (3) Angels Investors: Another way to fund a small business is by private investors. Angel Investors are individuals who have a lot of money and are looking to invest a large amount into a profitable business for financial gain and profits. (4) Venture Capital: The companies who fund promising and high potential companies in exchange for ownership shares are known as venture capital firms. Venture capital is the money provided by venture capital firms to startup businesses that are perceived to have a long term growth potential. It has a high risk for investor but also has potential for above average profit returns. 3. Determine and discuss how managerial accounting can help managers with product costing, incremental analysis and budgeting? Managerial accounting provides accounting information needed by managers inside an organization to run its day to day operations. It provides managers with financial information’s needed to make sound business decisions. Managerial accounting information includes budgeting, product costing, performance reports, variance analysis and financial ratios. Following we look at three managerial duties that rely on information received from managerial accounting: (1) Product Costing: Product costing is the process of accurately determine the cost of a single product, by analyzing all the expenses that accrued from the beginning (raw material) to the end (sale). In traditional costing method indirect costs are applied to products, based on an overhead rate that is predetermined. The traditional costing system is easier and much simpler but fails to add the cost of non-manufacturing goods that are associated with the production of that item. (2) Activity Based Costing: Activity Based Costing is a new method in costing. It’s much more complicated that the traditional costing system. ABC gives a much more accurate product cost. Under activity based accounting associated with production of an item is determined and priced. This priced activity is than assigned to every product that requires the prices activity for production. Managerial accounting provides managers with the financial information needed to determine the cost of a manufactured product. (3) Incremental Analysis: Incremental Analysis is a decision making tool. It is used for the analysis of financial information needed to make an informed decision. In incremental analysis two different alternatives are weighed out in terms of cost/profit and the impact of the outcome of this analysis will have on a particular decision. It basically points our related cost and revenue of each alternative and the impact this alternative will have on future income. After using incremental analysis and choosing one alternative over the other. The cost change that occurs due to choosing the alternative is called incremental cost. Managerial accounting provides us with the numbers needed to compare two different alternatives, pick the right one and analyze the difference in cost. Budgeting: It helps managers plan and control costs and revenues. Budgeting is a tool for managers to determine how much money needs to be spent in order to generate a certain level of income. Budgeting in simple terms can be called forecasting; in budgeting we prepare a very detailed statement of financial results that are likely to happen in a time period to come. Companies use budget to plan for a future period based on financial statements. Managerial accounting provides managers with the financial statement for budgeting. Q4. Discuss the basic components of the marketing process using the product or service of your choice as an example? Marketing strategy can be described as an activity to position a product, attract customers while promoting the interest of stakeholders in a business. Marketing makes it possible to communicate the value of a product or service to consumers. Following the basic components of marketing process is explained briefly using artificial jewelry as a product. (1) Product Strategy: Methodologies, tools and technology used by a business to differentiate and distinguish its product from its competitors, is called product strategy. In terms of artificial jewelry my strategy would be to describe my product in full detail including where it was made, who it was designed by and what metals were used in its formation. I would also set my product apart by choosing appealing packaging and I would back the quality of my product by giving guarantees. And above all I would provide exemplary product designs and excellent customer service. (2) Pricing Strategy: Pricing Strategy is very important in marketing because it generates a turnover for the company and it’s also important because it affects other components of marketing as well. In terms of artificial jewelry first I would do a thorough research on competition prices, than I would calculate my final cost and select a pricing objective. I would compare my sale price with that of my competitors, and make sure that my price is lower than the competitors and value of my product is higher than the competition. Initially, I would keep my profitability low and will try to build clientele base by providing unbeatable prices. (3) Distribution Strategy: Distribution plays a very important role in marketing strategy. It involves how well the final product is delivered to the consumer. The product must be delivered to the end user in the right quantity, at the correct date and time. In terms of artificial jewelry most of my sales will be distributed at shows and festivals organized by different entities and a major part of my sales is also going to be web based. I will contact different shipping companies to find out the best courier in terms of price and value. And ship my jewelry through the best medium, at minimum amount of tie. (4) Promotion Strategy: Promotion Strategy is also vital part of marketing. A promotion strategy includes all the ways used by companies to provide information about their product in such a way that it would ultimately increase the company’s sale. In terms of artificial jewelry I would offer some sort of coupon and advertise my discount. Offer free shipping (when possible), maintain customer relations and send out promotional information to existing clients. Q.5 Discuss the role of social responsibility and technology in the marketing function. Social Responsibility in Marketing: Being socially responsible for an organization means that it cares and shows concerns about the people and environment in which they conduct business. Marketing can be described as promotion, selling and distribution of a product. Social responsibilities in marketing would first of all include truth telling about their product , all the information about the product should be correct and up to date. Companies should be concerned about their environment and take steps to make a cleaner. Companies should also show support for social causes in marketing. Company should market their product in a way that it doesn’t offend any group of people. Technology in Marketing: The technological boom in the past years had definitely revolutionized marketing. The internet has created numerous marketing opportunities for businesses. Now days there are numerous marketing firms that work exclusively on the internet. At first radio changed marketing, than TV and now it’s the age of hand held devices and internet. Marketers now days know that constant technological advances require evolution in the marketing process. With technological advances it’s much simpler and quicker to get customer feedback. It is much simpler to deliver the product to the customer and to do market research and maintain your brand reputation. Technology had had a great impact on marketing.

A Stylistic Analysis of Blue Eyed Soul Essay -- soul roots, gospel blu

The aim of this essay will look at how Blue-eyed soul relates back to it's parent genre, Soul; through analysis of musical features. Blue eyed soul is typically described as White musicians who have recreated soul music of the 1960's (Encyclopedia Britannica, 2013). The somewhat ambiguous term refers to White musicians who â€Å"emulated black vocal styling and phrasing, and often covered black songs but also established themselves as recording artists with audience crossover skills† (Cooper, 2010, p.1). How musically different is the sub-genre, Blue-eyed soul to Soul or is it only a category which conformed to society norms of the 1960's? Soul roots relate back to stylist elements of Gospel, Blues, Jazz and Rhythm&Blues (Brown 1982 cited in Borthwick and Moy, 2004; Pruter, 1993). It was once under the category of Race music which defined all African American music. Soul is seen as a rise of African-American civil rights movement and is classify as the â€Å"essence of black culture† (Bowman, 2012, p.439). Soul is known for the group of labels, such as Stax and Motown, that had built and produced many of the well known soul artist we know of today. Many of the artists that began the rise of soul came from other musical genre background including Jazz, blues and gospel, for example Ray Charles and Sam cooke. Sam Cooke had a professional Gospel career before becoming known for his smooth soulful style with his secular lyrics and a more Pop sound, a good example of this is Twistin' the night away. The song has prominent vocals and the instruments stayed more in the background. For Soul, the focus on vocals is typical and before singer songwriters were popular, it was the delivery and presentation from the vocalist, to interpret the lyrics i... ...33 (5), 663-693. Neal, M. A. (2005). White chocolate soul: Teena Marie and Lewis Taylor. Popular music, 24(3), 369-380. doi:10.1017/S0261143005000577 Myers, M. (2012,12 July). The song that conquered radio. The wall street journal. Retrieved from http://uk.wsj.com/ Phil Spector's wall of sound. (2009, 14 April). BBC news. Retrieved from http://www.bbc.co.uk/news/ Pruter, R, (1993). The Blackwell guide to Soul recording: edited by Robert Pruter. Oxford: Blackwell Publishers. Shaw, A., (1986). Black popular music in America: from the spirituals, minstrel and ragtime to soul, disco and hip-hop. New York: Schirmer Books. soul music.(2014). Encyclopà ¦dia Britannica Online. Retrieved 06 January, 2014, from http://www.britannica.com/EBchecked/topic/555198/soul-music Tymieniecka, B. (Director) (2009). Da doo ron ron: The story of Phil Spector. [DVD]. US: Charley Films.

The Lost Treasure

Jahdai Dunk The Lost Treasure When reminiscing on a special moment in time there is delight, fear, or humiliation that may be remembered; teaching a message in the long run. While many people learn through past memories, I also have been taught a lesson about God always being with me while on my trip to Lake Tahoe. It is known to be an amazing place where families enjoy themselves and vacation like there is no end. People have this perfect vision of beautiful green trees, skiing, camping, and great family memories when reflecting on Lake Tahoe.While I think about the holiday I spent there and listen to the words Lake Tahoe, I keep in mind a beautiful location; but also a regretful memory that in the long run changed my mindset about the love God has for me. It all started on a damp, foggy morning around 6am, I felt my heartbeat jumping like a pogo stick. It was the morning of Christmas! Santa Clause and presents leaped all through my mind that morning. I slowly opened my eyes, yawned , and finally sprinted through the narrow hall way to my family room exploding with excitement.Rapidly, I opened up my gifts and I first (saw) distinguished a green bible and a black and pink purse. I thanked my parents for these gifts, but when I opened the final item I was even more joyous seeing an item I thought I would’ve never (seen) set eyes on in years. It was a brand new flip phone! I (ran) raced to my parents and screamed, â€Å"Thank you mommy, and thank you daddy! † Alarmed by my (screaming) shrieking cry my brother thought, â€Å"Why does she get a phone at such a young age, she’s only 10? † Obtaining my phone I was ecstatic, but when grasping the other items, I wasn’t as energized.Assuming I was so tight with my grey, wireless flip phone, I strutted with great confidence out of the house; viewing it to be one of the best days of my 4th grade life. I was in complete shock to be carrying such a precious device. After treasuring my first phone I was eager to go to Lake Tahoe for some more enjoyment. A few days following Christmas around 8 am, I quickly packed my belongings, (carried) lugged my new purse along with my bible and phone, on my way to Lake Tahoe. It took about 4 hours to get to our destination and I felt like a fat walrus while sitting in the car for such a long period of time.Hours later around noon, I woke up and examined my surroundings outside. I screamed, â€Å"Oh my goodness, we are here! † Immediately, I grabbed my black leather purse that had my phone and bible, took a breath in tasting the refreshing air of civilization, and had a mindset eager to play some activities in the area. The main entertainments in the area of gorgeous Lake Tahoe were the outdoor shopping centers across the street from our hotel with a variety of antique stores, food places, casinos, a tram and arcades. Although the city was filled with numerous fun and phenomenal activities, I thought the top place for enjoymen t was the arcade.My family and I began to stridden around trying to find an arcade, but unfortunately couldn’t locate one at the moment. I began to sniffle and was filled with salty tears. As I (looked) appeared gloomy and walked through the winding outdoor shopping centers, it started to reach evening. I then wiped those tears away when my mom told me and my siblings that there was an arcade inside a very smoky place. I realized this unbearable scented building happened to be a casino with an arcade inside! Cheerfully, we leaped with joy unmindful of the smoke, ready to run as if it was Christmas again yelling, â€Å"Let’s go! †My family and I ran inside dodging the smells of smolder left and right, covered up our noses, held our breath, huddled in close, and finally spotted in the corner was the arcade. I asked my parents for money and swiftly sprinted like there was no limit to play several games. There were so many games and the prizes were pleasing to my ey es, therefore my goal was to get a huge amount of tickets. I went left and right (going) departing from game to game with a huge smile on my face. As I came to a satisfaction of my amount of tickets, I finished with one final game, which was known as the irresistible roller coaster game.My body rattled feeling the movements of a jiggling massage chair giving me the urge to raise my hands as if I was on a real roller coaster. Before leaving I picked out my little prizes with unspeakable joy and quickly went to the restroom as though everything was alright; but what I didn’t know was part of me was about to be lost that day. Skipping back with my toys in my hand, I was ready to go back for some more games as if I just left Disneyland. I was being thrown with happiness almost back at our hotel just two blocks ahead, realizing something was incomplete. I frantically shouted, â€Å"Uh oh, where’s my urse! † My massive smile turned into sorrow. My mom in worry answere d, â€Å"I don’t know, where was the last place you saw it? † Out of breath with tears beginning to come down my face I anxiously sighed, â€Å"The arcade! † Rewinding my steps I ran like it was the end of the world all the way back to the arcade in great concern because that purse had my brand new phone inside of it! We passed one block then two with a huge change in emotion. My sensitive heart skipped a step every stride of the way. Then finally we arrived at the arcade hastily trying to retrace our steps.We went back through the jungle of smoke and at last making it to the arcade. I went to each and every game forcing myself to remember what I did with the purse. Not being able to find the purse in the arcade, my dad and mom checked the security station. Rushing back eager to hear the news my mom said, â€Å"The security found the purse and your bible was still there, but they took the phone! † My tears turned into sobs as I heard those terrible words. I never realized how much an attitude could change from being joyous one moment to regret the next. All I could think was, â€Å"My parents will never get me a phone until I’m fifty years old! Every time I think about Lake Tahoe or hear those words, I always reminisce about the loss of my first phone. Although I believed my phone was a prized possession then, I now realize that the treasure that was left behind was my real prize. An item such as my bible that I wasn’t fond of when opening at Christmas, opened up my eyes years later to understanding that God expresses his love in the most amazing ways. While I thought lost my most prized possession, perhaps I never lost it all. Perhaps it was there all the time in the form of an even greater possession that lasts forever which was appreciating God’s love through the bible.

Osim Marketing Communication Essay

Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction, products, stores and an in-depth knowledge of a holistic health. Osim, with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier lifestyle and wellbeing. For a relax and relief experience, users can choose from massage chairs, massage sofas, leg massagers, upper body massagers, handheld massagers , eye massagers and neck pillow. Slim belts and pulse massagers helps one to get tone and shape. In line with its mission of providing a holistic lifestyle, health related products like blood pressure monitor, air purifiers humidifier water purifier and vacuum cleaners are also part of its extensive product range. The launch of Osim Uphoria as the world 1st Tui Na massager amongst more than 10 other different products of functionality had once again propel them as the global leader in providing a holistic lifestyle to its consumers. International celebrity, Joey Yung, was chosen to endorse Osim Uphoria in a TVC shoot. Osim has strategically ride on Joey Yung diva persona where she is notably famous in Mainland China, Hong Kong, Taiwan and Singapore to promote Osim Uphoria as their advertising strategy. Catching up with the internet marketing trend, Osim has created a blog dedicated to its product. osiminspiringlife.wordpress.com can be founded on, google, yahoo and baidu which are the major search engines for their target audience. To combat the Singapore’s market, Osim also created â€Å"osim sg channel† on youtube. Lastly, publicity efforts can be seen in the mentions of celebrity bloggers Darren Ang and Denise making a review for Osim Uphoria. Forums like â€Å" cozycot â€Å" was also commenting on the product. Osim Uphoria has also gain media coverage at Singapore Pavillion at World Expo. Island wide Osim stores also launch promotions with its usual price of SGD 798 Dollars to SGD 698 Dollars. Osim uPebble was put at a package to engage its consumer to buy. Tactics of free delivery and free one year warranty was put into the mix as a complete well worth it package. Competitor Review OTO Bodycare is the key competitor for Osim which doing the same concept as them. There are other competitor too such as Ogawa Pte Ltd. OTO Power Foot has the same focus with OSIM Uphoria leg massager but is less attractive. Reason being it has less features and the price is slightly higher. The machine can be used in various positions – sitting on a chair, standing up, sitting on the floor and lying down. ‘From the last two positions, my thighs were also massaged, but it was rather awkward and uncomfortable’, herworldplus.com. (November 2011) The promotional mix used by OTO to promote Power Foot massager is by using advertising, internet marketing, sales promotion and product awareness. A youtube video showing the OTO power foot demo, brings awareness to the public and also advertising. For sales promotion wise, since Chinese New Year is coming, consumers may get attracted by the lucky draw contest for anyone who spend at least SGD$128. (facebook.com/OTO.Bodycare.sg) Also, with any purchase of OTO products, customer may enjoy a discount for OTO Power Flex at $298 which is worth $538. Ministry of Education Sports & Recreational Club, MERSC, receive free delivery for product worth $300 or more. (mesrc.net, Jan 2013) Overall, OTO promotional mix is mainly focus in general but not on the Power Foot itself. Therefore, in the next topic, we will compare the difference between OTO and OSIM promotional strategies to see which is much attractive. Differences & Evaluation Similarities Both company took advantage of the upcoming festive season which is Chinese New Year to promote and increase their sales. For social media, they use Facebook and YouTube to communicate and build more awareness towards consumers. Differences OSIM put more effort in advertising and promotions. In their website, there’s one button solely for promotion products and the price are also being stated. By doing so, consumer able to meet their budget and make fast decision. Regular article updates on OSIM blog had make it attractive towards consumer to find out more details about their product and event. OSIM invite celebrities Kim Ng to come down and promote their product during the roadshow at Junction 8.(osiminspiringlife.wordpress.com, Jan 2013) Whereby OTO, they only did a simple roadshow to promote their product. OSIM International is better in promotional strategy? Based on my research and views between OSIM and OTO, I would strongly agree that OSIM International is better in promotional strategy wise. Reason is OSIM had put more efforts in terms of promotional strategy which had their brand recognize in Singapore. Trusted and reliable is the first impression they make towards me when I browse their website. I can find every details I need about them in their website. Whereby OTO website is simple and unattractive compared to OSIM. Reason is when a consumer is interested to buy a product, the first question they want to know is how much does it cost. At OTO website, they did not state the price for every product and expect consumer to visit their shop or make a call. This will delay the time and will lower the level of interest towards the product. OSIM had make a good approach towards social media. I would say that OSIM is has more reputable level then OTO as they had built trust towards consumers mind in Singapore. A positive review stated by a customer saying that they are satisfied with OSIM products and services. (yelp.com, 6/9/2012) Recommendation to improve OTO promotional strategy -improvement towards their website This way they can attract more customers and build reputable brand. -improve their brand awareness Make a regular publicity stunt that attract large group of people. Use Google Adword to make it at the top search in the web. -focus more on public relations Make a charitable contribution towards community to create awareness. Write and update articles regularly so that customer may know the latest product launch or any promotions. Reference list: – http://www.herworldplus.com/solutions/road-test/solutions-road-test-product-reviewfootmassagers (retrieved on November 2, 2011) – https://www.facebook.com/OTO.Bodycare.Sg#!/OTO.Bodycare.Sg – http://www.mesrc.net/oto-bodycare-cny-promotions-valid-till-27-jan-2013 (retrieved on 20 November 2012) – http://osiminspiringlife.wordpress.com/2013/01/22/behind-the-scenes-with%e8%b4%a2%e7%a5%9e%e7%88%b7-and-kym-ng/ (retrieved on Jan 22, 2013) – http://www.yelp.com.sg/biz/osim-singapore-6 (retrieved on September 6, 2012)

genetics1 essays

genetics1 essays During the past decade, genetic engineering has been a very controversial issue facing our world that ultimately questions our power as humans to control nature. Genetic engineering has many potential benefits, such as curing all diseases, growing more food, and altering our genes, but these advantages also cause some disadvantages, such as overpopulation, ecological, ethical, and social issues, which all must be assessed before we advance any further in this field. We should definitely move ahead with genetic engineering because its advantages are very important to us, and its problems can be addressed. Probably the most important reason why we need genetic engineering is to cure diseases. Through genetic engineering, we will probably be able to cure many of the diseases plaguing our world today. By altering genetic code, we can cure diseases, such as AIDS, and increase the life expectancy of humans. We can optimize everyone's genes to certain physical and mental characteristics. In 1991, the National Institute of Health patented over 2,000 gene sequences from human brain DNA (Christianity Today, 1994). This indicates that our ability to control every facet of human life is rapidly coming within our reach. Despite many ethical issues opposing genetic engineering (read on), it will definitely help us cure the sick, and that reason alone is enough reason for us to go ahead with this new field of science. One of the main reasons why we should use genetic engineering is to solve our global food shortages. Through genetic engineering, scientists can grow larger tomatoes, more apples per orchard, and crunchier lettuce. With all the recent natural disasters and ecological problems, such as El Nino, wild fires, and global droughts, acres of crops all over the world are being destroyed. Places such as Florida and the mid-west are among the many that are being hit severely. And with scientists predicting increased global warming, and dr...

Plural But Singular in Construction

Plural But Singular in Construction Plural But Singular in Construction Plural But Singular in Construction By Mark Nichol In the dictionary, when you’re looking up a noun that ends in s, you’re apt to find a notation like this: â€Å"noun plural but singular in construction.† What does that mean? This description refers to words like news that appear to be plural but take a singular verb (hence the word construction, meaning â€Å"sentence structure,† not â€Å"appearance†). One category of words plural in appearance but singular in use is that of intellectual pursuits and their associated academic disciplines: For mathematics, physics, and the like, we use a singular verb: â€Å"Mathematics is difficult for him†; â€Å"The physics is staggeringly complex.† However, similar terms may use singular or plural verbs depending on the sense: â€Å"Statistics is not my favorite subject†; â€Å"The statistics are valid.† In other contexts, usage varies. Gymnastics is treated singularly (â€Å"Gymnastics is an Olympic sport†), but calisthenics takes a plural verb (â€Å"Calisthenics are boring†). Both words refer to a routine of physical activities, but noun-verb agreement is inconsistent. Some words that are plural but refer to a unified pair of objects, such as (eye)glasses, pants, and scissors, are nevertheless associated with plural verbs: â€Å"My glasses are missing†; â€Å"These pants have gotten too tight†; â€Å"The scissors are dull.† Words in several other categories are categorical exceptions: Proper names, composition titles, and words used as words are always singular, even if they are plural in form: Acme and Sons is a highly rated company. Spats is a downtown bar. Demons is a terrible movie. Shades is a best-selling novel. Hits is an informal word meaning â€Å"search returns.† Aussies is a nickname for Australians. A few words appear to be plural but are in fact taken directly from other languages in which s at the end of a word does not denote a plural form. For example, biceps (from Latin) is singular, though many people refer to the muscle in the front of one upper arm as a bicep, and kudo (from Greek) is widely employed as the singular form of kudos meaning â€Å"praise† or â€Å"prestige† though the latter form is singular. (Bicep and kudo are back-formations linguistic innovations of varying legitimacy but are not advisable in formal writing.) Rarely, you’ll see a word that is plural in both appearance and usage, though the literal meaning of the word is singular. For example, whereabouts means â€Å"location,† but one writes that a person’s whereabouts are unknown (even though a person can be in only one location at once). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:45 Synonyms for â€Å"Food†The Six Spellings of "Long E"50 Synonyms for "Song"

Strategic Management (Topic In Instruction) Essay

Strategic Management (Topic In Instruction) - Essay Example With the company, being actively governed by a board, with the CEO, Mr. Edward Perry at the top, it comes to a situation whereby every decision made relating to the company is carefully deliberated. Decisions and rulings that fall under this category include mainly, the company’s mode of carrying out external analysis. An external analysis is a specific analytical method by a firm, which is made use of, to examine the opportunities, as well as threats, that predominantly exist in the business environment (Lee, 2010). It is important for a company such as Timber King to engage in thorough external analysis. Performing this analysis is important, most especially in the long term effectiveness of the firm. Being aware of one’s competitive environment comes in handy in terms of exploring the underlying potential in the market. The analysis is considered to be external to the firm if a question concerning the opportunities of the company, or firm, still exists even in the absence of a particular company. These factors are considered to still exist, though have to be acted on, if at all, the firm is to benefit, whether directly, or indirectly, from them (Logan, 2009). For Timber King, the company in question, to perform a thorough and effective external analysis, it is important, to gather as much competitive intelligence about the most important external factors as possible. Basically, the company has to realize factors that may include, political, environmental, social, economic, and generally all related competitive factors. The use of SWOT analysis is the most common, and widely used mode of collecting external analysis (Lee, 2010). The SWOT analysis, also known as SWOT Matrix, refers to a structured planning mode that evaluates the strengths, weaknesses, opportunities as well as threats, which are involved or encountered in a business venture. This mode of external analysis involves specifying the company’s goals and relatively identifying factors that

The relationship between lifelong learning and vocations Essay

The relationship between lifelong learning and vocations - Essay Example A person acquires knowledge even after leaving school and while in employment. The learning needs of people continue increasing with the rising rate of technological advancement. The style of learning is also constantly changing with new inventions. For example, advancement in information technology in the last several decades has generated the need for learning regarding its application in virtually all aspects of life (Forrester 1995). For example, innovative banking systems require bankers to be competent in the use of computers for information storage, while customers are required to understand how to use new banking services such as the Automatic Teller Machine and electronic banking that enhance service delivery. Technology changes occur every year, meaning that for a person to be competent in the workplace or to access important services, he/she has to maintain lifelong learning which does not necessarily have to be undertaken at school or at the workplace. Many governments encourage lifelong learning as a policy response to the constant changes occurring in the modern economic systems. For example, Valsiner (2000) observes that there is a significant shift to a services economy from a manufacturing economy. The conventional institutions that require people to more vigorously in individual management of life have declined in the recent past, while a knowledge economy has materialized. This means that the formal education offered in the early stages of a person’s life may not be sufficient for maintenance of competence in an individual all through his/her life. This realization has made many governments especially in the developed economies to focus on promoting lifelong learning. This is accomplished through encouraging home based schooling whereby individuals acquire knowledge through the informal system, attainment of formal education through adult education, non examinable education in higher institutions of

My Life in the United States Essay Example | Topics and Well Written Essays - 1000 words

My Life in the United States - Essay Example My father called one of his friends who was studying at the US and enquired about the university in which he was studying. In 2009, I came to the US. I began studies in English Language Program at VCU and this was because I was not a native speaker of English. After that, I improved on my English as a second language day by day. When I was in ELP, I had difficulties in two classes, these were Listening and Reading, but despite this, I performed well in the tests. While in ESL, I met new students from different countries and I had a great time with them. My professors were also understanding and helpful, making my learning much easier. At the Fall semester in 2011, I completed my English Language Program. Since then, I have registered 16 credits which are Public Health, LS 100, ESL Reading, Mass media and ESL Communication. These classes make me confused, considering the fact that this is my first time as an academic student in my whole life. I found this semester to be hard and confusing at the beginning. This is because some teachers speak very fast and I find it hard to take notes in class. However, I believe that as the days go by, it is going to get easier and normal for me. Besides, I have to concentrate on what I came to do in this institution. In addition, UMU is a great university and the professors are going to teach me what I have to learn. I hope that my classmates and I will get good grades in all our classes. I believe in my father's famous quote that says, †would never reach your goal without difficulties.†

Strategic Marketing Plan For The French Fashion House Marketing Essay

Strategic Marketing Plan For The French Fashion House Marketing Essay In the ninetys the brand took a new direction: diversification and internationalization. From now, the company offered a wide range of product so women can dress from head to foot in Caroll. Also, the French company aimed bigger: shops, affiliations, and franchises locations in department stores appeared worldwide. Thanks to its strong two figures growth for the past few years, China became the favorite new destination for companies. Shalendra Sharma, associate professor of political science, University of San Francisco says that with an estimated 300 million Chinese consumers with much disposable income, it is an opportunity that should not be missed  [2]  , even if the current economic environment requires caution. According to the CCI and Cotton Incorporated Global Lifestyle Monitorà ¢Ã¢â‚¬Å¾Ã‚ ¢ Survey, apparel tops the list of items Chinese consumers prefer to shop for (31%), Notice that women are largely more interested than men (39% versus 22%). Figure 1: Lifestyle Monitorà ¢Ã¢â‚¬Å¾Ã‚ ¢ SurveyDefinitely, China represents a great opportunity for clothes retailer. The country made its name and growth by assuring the role of world supplier, especially for clothes. Since the economy became better, Chinese want to enjoy more western lifestyle. That is why Caroll developed a growing interest for Chinese market. However, Chinese are specific needs, expectations and behavior that Caroll must understands and faces. The aim of the following analysis is to try to define how Caroll could tackle into the middle market in China, using internal and external analysis, outlining issues and opportunities for the brand. Situation Analysis An academic report written by several professors, Heiko Gebauer, Thomas Fischer and Elgar Fleisch, name Entering the Chinese mid-market segment: key to long-term success? pointed out major mistakes when entering the Chinese market: Misunderstood of the Chinese consumers, their needs and expectations. Companies overestimate their image value. Managers miss opportunities in focus on few cities only such as Beijing or Shanghai In order to handle those issues for Caroll, I will design a strategic marketing plan consisting in an analysis to match market opportunities to the resources and capabilities of the company. In this case, I will follow different steps to establish a SMP for Caroll: Environmental Analysis (PESTEL) Identifying Customers Competitor The company in its environment (Porters Five Forces and SWOT analysis) The company Marketing Mix: The 4 Ps and 3 Vs Value Creation (Value Chain, Boston Box and Ansoff matrices) The analysis is based on information found on Internet and on my personal experiences as women clothes consumer and Asian person and knowledge since I studied how to do business in China during five month at the SEM Tongji University in Shanghai in 2011. PESTEL analysis focuses in following area; political system and stability, economic stability, socio-cultural practices, technological advancements, environmental efforts and legal and judicial systems. It gives a global view, the big picture, of the environment in which the brand is interested to. It provides a strong framework of opportunities and risks.   P for Political Political advantages Political disadvantages Not Relevant Government stability Labor law Political stability Regulation/Deregulation Social/Employment Legislation Tariffs Tax Policy Trade Restrictions Bureaucracy Corruption Freedom of the press Environmental law Government type China is based on communism political system with on unique party, the Chinese Communist Party. Because of the unique party China is not seen as a real democratic country by foreigners. However the country enjoys political and government stability thanks to strong control and obedience. Indeed, no substantial political opposition groups exist (Central Intelligence Agency, 2012). So, even if some issues exist like ethnic unrest in Tibet, they do not represent threats to its political stability. Since Mao Zedong, former president of China, the country uses capitalist economy in order to make China the first economic power. The path is still followed and the government decisions are design to ensure continuous economic growth. The country shows goodwill, regulations, tariff and tax policies are favorable to business and especially for foreign companies; reduction in taxation to foreign companies, creating designated free trade zones such as Shanghai and Shenzhen, investing in public amenities and facilities to attract foreign investors, and continuously liberalizing their trade regulations to create attractive and impactful investment centre. Nevertheless, corruption is strongly embedded in China government. It is called the East Asian paradox: countries displaying exceptional growth records despite having thriving corruption cultures (China economic review, 2012). E for Economic Economic advantages Economic disadvantages Not relevant Consumers Disposable Income Economic Growth GDP/GNP growth Globalization Labor cost and supply Exchange rate Interest rates Inflation rate Business Cycle Stage Likely Economic Change Unemployment Rate As I said earlier, China adopted for open market concept. Chinas continuous and gradual reforms started with phasing out agriculture activity; followed by liberalization of prices, fiscal decentralization, open banking and financial system, creation of share market, large amount of private sector investment, and large foreign direct investment (Central Intelligence Agency, 2012). Thanks to its efforts, in 2010, China became the number two world economy in term of size. China benefits from a solid two figures growth even with the crisis. However, the country faces inflation and increasing local government debt which could represent a threat regarding government gifts for company and reduce the buying power of consumers. One of the main China economic challenges is to encourage local demand that is why the governments 12th Five-Year Plan, adopted in March 2011, focuses on the need to increase domestic consumption in order to make the economy less dependent on exports in the future (Central Intelligence Agency, 2012). S for Socio-Cultural Social advantages Social disadvantages Not relevant Age distribution Career attitude Educational structure Attitude to work Social mobility Cultural taboos Health Consciousness Population Growth Rate Perception of safety Employment patterns China has 1,344,130,000 people and reached a 7.298 trillion USD GDP in 2011 (World Bank, 2011). In 2012 73,5% of the people is aged from 15 to 64 years old, 51,4% male and 48,6% female and the median age is about 36 years old (Central Intelligence Agency, 2012). In 2010, 47% of the population lives in urban areas and China tends to become more and more urban. Indeed, people move to cities looking for job and life improvement. Official language is mandarin; however, there are more than 100 dialects in China. Students and executive employees are encouraged to learn English. When I was in China, I notice that the language was really important for Chinese. For example, you will get a different price when negotiating if you speak English, Chinese or the local language. The Chinese culture is influenced by Confucianism, Buddhism and Taoism. I think the most famous Chinese word is Guan Xi, meaning relationship; business practices in China focuses on building relationship. Also, as for many Asian cultures, the image is very important in China. They have a strong sense of shame and pride. Related to the importance of the image, Chinese, especially the upper and middle class society, have developed a sense of materialism where owning (luxury) goods and designer items give them status in the society. Deng Xiaoping, one of the important figures in the opening of the market  said  «Ã‚  to get rich is glorious  Ã‚ ». Contrary to western people, Chinese freely discuss about money, how much they earn, what they have à ¢Ã¢â€š ¬Ã‚ ¦ T for Technology Technology advantages Technology disadvantages Not relevant Impact of Internet (reduce communication costs) Rate of technological changes RD activities Technology incentives Technology transfer Degree of automation Emerging technologies To be honest, technological advancement is lower than in developed country. However, China does not ignore the importance of technology and has invested and still invests a lot in engineering, telecommunications, and manufacturing and information systems. China took advantage that many high end technology companies as Apple or Huawai are established in China to acquire new technologies. Indeed, when a company wants to settle in China, the law requires that half of the managers must be Chinese and part of employees too. Moreover, the government is trying to attract brains in China in order to not only copy others technologies but to develop their own. As for many areas, China wants to be the first and the best. E for Environmental Environmental advantages Environmental disadvantages Not relevant Environmental consciousness Weather Climate changes There is more than one documentary on pollution in China; the country suffers from its rapid growth and the activities linked. Even if the Chinese government thinks that environment is a serious issue that must be handling. However corruption and wish of development made environmental control difficult. It could either be on opportunity (cost) and a threat (image). L for Legal. Legal advantages Legal disadvantages Not relevant Employment law Antitrust law Consumer law General framework Health and Safety laws Discrimination law Chinas legislature is mainly derived from the soviet and continental civil code of principles. China has set up international trade and economic arbitration in order to attract foreign company and develop international business. However, Chinese prefers the use of arbitrator; it represents a saving time (Central Intelligence Agency, 2012). According to me, the legal point represents the biggest threat for doing business in China. When I study in Shanghai, I had the chance to have a class about Chinese laws and I can affirm that the law and its application are designed to advantage Chinese part, always. For example, only a Chinese lawyer that is to say a lawyer who was graduated in a Chinese Law School is competent. Also, several cases show that it is usual that foreign court decisions are not enforce by Chinese courts. The PESTEL analysis of China point out that it represents a great opportunity for Caroll to tap into the Chinese market; huge potential, increasing buying power and middle class, sense of materialism, development of infrastructures, goodwill of the government Several other fashion clothes brands already entered the Chinese market and has registered high sales and profitability. Nevertheless, threats are as big as opportunities. As I just said, it is not good to have issues in China. I remember a story that my Chinese friend told me; in China, cars have the priority over pedestrians. He told me to be careful, because in the case a car hit me, even if the driver past the red light, as I am a foreigner I am wrong and all Chinese will defend the driver (strong collectivism value). I think that this point totally highlights that the Chinese culture is way different from the French culture and this represents the second threat: Caroll does not know the market and consumers. Exhibit 2: Growing mid-market households in China in millions. Boston Consulting Group The exhibit above shows that middle class are emerging, the study conducted by the Boston Consulting Group (2010) estimates that in 2020 about 69 million people will be considered as middle class, more than the French population! Furthermore, it has been forecasted that by 2025, this segment will increase to 590 million with a whopping US$ 1.3 trillion spending power. Helen Wang, author of The Chinese Dream: The Rise of the Worlds Largest Middle Class and What It Means to You said that to be middle-class in China the person would earn between $10,000 and $60,000 a year. Considering the cost of Chinese life and living standards, much lower than in western countries, a middle class can afford pretty huge apartment, longer and better education and spends in entertainments and apparels. These citizens are mostly urban, engaged in services and have a modern world view; this new middle class represents China as a consumer society. As we saw earlier, the image is an important value for Chinese that is why they spend in good quality products or non-essential consumption in order to show their success (status). Families tend to buy more discretionary and small luxury items and the share of the household budget that goes food, clothes and other necessities shrinks (The McKinsey Quarterly, 2006). Mostly, middle class consumers are looking for famous product which showed they are part of the community and meanwhile tailored product; they need to keep their personality. With increasing product knowledge and surging purchasing power, mainland consumers in China are developing higher demands for quality and comfort in clothing. They usually prefer apparel made of natural fabrics (International Trade Centre, p.50, 2011). According to the China Textile Development Report in 2010, Chinese consumers ranked comfort at the top priority. Even if they are able to afford more expansive product, middle class consumers still but cheap product. They consider cheap and expansive products strongly different and pay attention to details (distribution channel, store, servicesà ¢Ã¢â€š ¬Ã‚ ¦). It will be a huge mistake to think that they are not price consciousness. J. Roy says  [3]  , Most people only buy clothes online when they are looking for something cheap, not when they are looking for style. It would be a mistake for an American retailer like J. Crew or Gap to emphasize e-commerce over their in-store shopping experience, customer experience is highly appreciate by Asian consumers. According to the Global Monitor, web sites are used to read customer reviews and compare prices (59%) and browse the latest styles (58%), followed by buy clothes (55%). Also, customers tend to be more loyal to a brand. It is important for Caroll to create a good relation with consumers even if the maximal potential is not reached yet, Guan Xi. Chinese consumers develop a strong environment conscience, an important factor to consider if Caroll want to create a long term relationship. Understanding and adaptation are key words, for example Levis had launch a specific line designed specifically for Asian physiques and tastes, with different cuts and tighter fits. It common knowledge than Asian people are smaller but it another thing to redesign clothes to fit to their size. I think that is difficult to understand the Chinese middle class needs and expectation only based on studies. I had the chance to study with Chinese student in marketing that help me to better answer to this part but the analysis is not enough deep. Y. Chen  [4]  says that given the competitiveness of the market, it is only advisable (for retailers) to enter China if they are serious about it and also put required investments behind it. The domestic clothing market in China is dominated by brands of European origin and other imported products, such as Giorgio Armani, Cerruti 1881, Hugo Boss, Dunhill, Chanel, Dior, Ermenegildo Zegna and Salvatore Ferragamo. The middle and low end of the market has a product mix of foreign and domestic brands, with most of the goods being manufactured in China and least developed countries (Bangladesh, Egypt, Morocco, Portugal, Spain, Turkey, and Viet Nam) such as Nike, Adidas, Tommy Hilfiger, Zara, CA and HM. However, we can notice a growing competition from Chinese brand as Bosideng, White Collar, Kaiser, Lily, Girdear, JNBY, Peacebird, Sierli and Gloria (International Trade Centre, p.35, 2011). In 2001, the China accessed to the World Trade Organization and after a short period, foreign brands started to target Chine; 2007 for HM, 2008 for Zara and Marks and Spencer, 2009 for Tommy Hilfiger à ¢Ã¢â€š ¬Ã‚ ¦ Competitors to Caroll are already established in the Chinese market and so get a great advantage since Chinese consumers are more loyal and focus on long term relationship. Figure 3: Main foreign Apparel brands in the Chinese market (source ITC, 2011) Figure 4: Main domestic Apparel brands in the Chinese market (source ITC, 2011) SWOT Matrix Strengths Weaknesses International experience, in particular in Japan, first contact with Asian culture Trendy clothes Works with world famous fashion clothes designers Comfortable products Good quality product Prices policy, price of Caroll clothes are a little bit too high for middle class but far too low to be consider as luxury clothes Many unhappy opinion on the quality of service (customer reception, information ) Fails to create a sense of belonging to a community despite different attempts Opportunities Threats Increase of the middle class, the target Increase of purchasing power Low labor and estate cost Growing interest for clothes shopping Open market, government policies to attract foreigner (taxation, tariff à ¢Ã¢â€š ¬Ã‚ ¦) Strong established competition Open market = upcoming competition Legal system and corruption Inflation = raise of cost Unknown in China I will not spend more time on opportunities and threats since we already spend times on it with the environment and competitors analysis; I will only repeat that opportunities are as great as threats are big. The SWOT analysis tends to demonstrate that Caroll has several strengths in order to fit with the Chinese demand. However, the company has to work hard on consumer experience and price that represent key drivers for change. Once again, adaptation is a key solution. In another field, we can take the example of Best Buy, an electronic retailer pretty successful who failed to tap into the Chinese market. Indeed, bargaining is a strong value of Chinese culture and the company didnt give the possibility to bargain in Best Buy Store. Within two years, the brand closed all its stores in China since it was unable to satisfy Chinese consumers. Porters five forces model Threat of new entrants High threat Low entry barriers with encouraging government policies, economy of scale and other costs advantages and really attractive market. Switching cost almost inexistent. In balance, significant capital requirement and well established huge players. Sustainable industry growth rate. Supplier bargaining power Moderate High supplier concentration (in 2008, China represented half of textile and clothes supplier). Low suppliers differentiation. Low switching cost. In balance, notable threat of buyers integration (growing Chinese competition). Low dependence with buyers. Industry Rivalry Highly competitive market Highly concentrated market with numerous and diversified competitors including some huge in size (like Zara or Mango). High fixed cost (physical store). Almost no switching cost. In balance, high industry growth rate in a product differentiation model with significant customer loyalty. Low exit barriers Customers bargaining power Moderate Consumers highly sensitive to consumers experiences and differentiation. Demanding market. Low switching cost. In balance, significant customer loyalty. Low buyers volume. High number of buyers relative to sellers. Threat of substitutes Low / Moderate threat Enormous choice of substitute at lower price and quality. Switching cost almost inexistent. In balance, substitutes are considered in a total different way with a total different consumers behavior and habits. The Porters Five Forces analysis totally complies with the environment, competitors, market and consumers analyses. The biggest threats are represented by the highly competitive market with existing and future competitors. Concerning customers and suppliers buying power, I will say that one word, Guan Xi. Everything is based on relationship; understanding and answering. Chinese are more willing to show loyalty than Western people, so the threat can be handle by creating good relationship. And last, the substitute threat is not really significant as customers are able to make a clear distinction between products. The marketing mix Product Price Variety product: several line casual working clothes evening clothes Quality: high quality product with noble and still comfortable fabrics Design: use of famous worldwide clothes designer = design + value for customers Brand name: Caroll is a well-established French company in Europe and can offer a certain image (elegance, wealthy à ¢Ã¢â€š ¬Ã‚ ¦) to the customer. Service: attempt to reach the most complete and valuable consumers experience. Price: right match with the quality of the product and service and the image. Currently, I think that for the Chinese market, the price of Caroll is not justified. Promotion Place Advertising: China is a giant advertising place. Marketing and advertising are everywhere. This is an opportunity for Caroll to build solid brand awareness by using diversify communication event billposting commercial Internet Public relation: be present, involved is really important. Public relation is a key factor for success. Distribution channel: as we saw in order to tap into the middle market, Caroll must open physical store better than only online selling. Location: when I was in Shanghai, I was impressed by the number of mall, there are malls everywhere. Availability and good location will be an help to develop the brand into the Chinese market. The target is the middle Chinese class. The intended position is to represent a high valued brand representing the elegance, offering high quality product at reasonable price. Strategic Segments Align 3 Vs Valued Customers middle class working women living in urban area Value Proposition high valued and high quality fashioned clothes and accessories Value Network physical store enjoying satisfying customers experience. Value Value The Value Chain Firm infrastructure 400 stores, 274 in France, 123 worldwide Support activities Human resource management About 1200 employees Technology development Design Procurement Elegant and noble fabrics Operations Specific line product Outbound logistics Warehousing Services Customer support Online store Marketing and sales Advertising and promotion like fashion shows. Inbound logistics Inventory control Storing Chinese and least develop country for supply Primary activities Service The Boston Box matrix The following Boston Box matrix is based on personal perception of the market since no information was found. Evening clothes (dress for party for example) Casual clothes Working clothes Accessories shoes Ansoff matrix Market Development Diversification Chinese middle class represent a new market for Caroll, new customers needs and expectations so new business model and strategy. Target different geographical markets at home or abroad. There is no need to diversify more the brand. Caroll is already offering a wide range of products (clothes and accessories). Market Penetration Product Development Going to the Chinese market is one thing but stay strong in the European market is another. Even if the Chinese market offers great opportunities, this is a major issue to reinforce our position in existing market. Caroll has to work harder on: Introduce a loyalty scheme = community Increase and improved sales force activities. It is important to design specific line to fit with Chinese demand Design specific line for Chinese (taste, size à ¢Ã¢â€š ¬Ã‚ ¦) Improve customer service or quality.